| Brands tracked | 1 | 1 | 1 | Multiple | Unlimited |
| Analyses per month | 1 estimated | Pay per use | 7 verified | 20 verified | 80 verified |
| AI platform queries | Estimated | Real (single) | Real (all 7) | Real (all 7) | Real (all 7) |
| Competitor comparisons | Competitor comparisons: Not included in Free | 1 | 3 | 10 | Unlimited |
| Data history | 7 days | 1 month | 3 months | 1 year | 1 year |
| Marketing tools | Marketing tools: Not included in Free | Marketing tools: Not included in PAYG | Marketing tools: Included in Pro | Marketing tools: Included in Agency | Marketing tools: Included in Enterprise |
| Playbook & worksheets | Playbook & worksheets: Not included in Free | Playbook & worksheets: Not included in PAYG | Playbook & worksheets: Included in Pro | Playbook & worksheets: Included in Agency | Playbook & worksheets: Included in Enterprise |
| Dedicated account manager | Dedicated account manager: Not included in Free | Dedicated account manager: Not included in PAYG | Dedicated account manager: Not included in Pro | Dedicated account manager: Not included in Agency | Dedicated account manager: Included in Enterprise |
| White-label reports | White-label reports: Not included in Free | White-label reports: Not included in PAYG | White-label reports: Not included in Pro | White-label reports: Included in Agency | White-label reports: Included in Enterprise |
| Training | Training: Not included in Free | Training: Not included in PAYG | Training: Not included in Pro | Group | 1-to-1 |
| API access | API access: Not included in Free | API access: Not included in PAYG | API access: Not included in Pro | API access: Not included in Agency | API access: Included in Enterprise |