About AMPD
The operating system for AI visibility
The way people discover products, services and information is changing. AI-mediated discovery through platforms like ChatGPT, Perplexity, Claude and Gemini is rapidly replacing traditional search as the primary way consumers find and evaluate brands.
According to McKinsey, 50% of consumers intentionally seek out AI-powered search engines, and AI-mediated commerce is projected to influence $3-5 trillion of global consumer commerce by 2030. Meanwhile, Gartner predicts traditional search engine volume will drop 25% by 2026.
Research from the Pew Research Center found that only 8% of visits with an AI summary resulted in a click vs 15% without. When AI provides the answer directly, traditional click-through traffic halves. ~50% of Google searches already have AI summaries, projected to exceed 75% by 2028.
If you're not cited, you're invisible.
When AI answers a question directly, users don't click through to websites. If your brand isn't the one being referenced in the AI response, you lose the opportunity entirely. There is no “page two” in AI answers.
Why we exist
The problem with other tools: Existing SEO and marketing platforms were built for a world of blue links and click-through rates. They can tell you where you rank on Google, but they can't tell you whether ChatGPT recommends you, why Perplexity ignores you, or what to do about it.
AMPD closes the loop. It is the only platform that combines all three stages of AI visibility into one system:
Understand why you're not being cited by AI systems and what signals are missing.
Generate the exact schema-ready content updates your site needs to become AI-visible.
Monitor your AI citations over time and measure the impact of every change you make.
AMPD is the only platform that diagnoses, writes and tracks AI Citations in one place.
Upstream, not just downstream
Most marketing tools measure what happens after someone clicks: conversion rates, bounce rates, session duration. AMPD works upstream — at the point where AI decides whether to recommend you at all.
If your content isn't structured, authoritative and retrievable by AI models, no amount of downstream optimisation will help. AMPD ensures you're in the conversation before the customer even arrives at your site.
What AI Optimisation means now
The industry uses several terms. Here's how they relate and where AMPD fits.
AXO — AI Experience Optimisation
The broadest umbrella. AXO covers every touchpoint where AI mediates a customer's experience with your brand — from discovery through to purchase. It includes GEO and AEO as subsets, plus emerging areas like agentic commerce, AI-driven personalisation and voice-first interactions.
GEO — Generative Engine Optimisation
Focused on optimising content so that generative AI systems (ChatGPT, Claude, Perplexity, Gemini) cite, reference and recommend your brand in their responses. GEO is grounded in peer-reviewed research including Aggarwal et al.'s GEO framework, which demonstrated that structured citations, authority signals and source quality significantly influence AI-generated recommendations.
AEO — Answer Engine Optimisation
Concentrates on appearing in direct-answer formats: featured snippets, knowledge panels, Google AI Overviews, and zero-click results. AEO is about structuring content so search and AI engines can extract and display your answer directly, often before the user clicks anything.
AMPD addresses all three. It analyses your performance across generative AI platforms (GEO), optimises for answer-engine formats (AEO), and provides the strategic layer to manage the full AI experience (AXO).
What AMPD does differently
Multi-platform AI citation analysis
Measures how ChatGPT, Claude, Perplexity, Gemini and other AI systems cite, reference and recommend your brand.
Aggarwal Framework compliance scoring
Grades your content against the peer-reviewed GEO framework to identify exactly what's missing.
Real-time AI-Attributed Traffic tracking
Tracks visits, conversions and revenue that originate from AI-generated recommendations.
Actionable content recommendations
Generates specific, implementable changes to your content, schema and authority signals.
Competitor visibility benchmarking
Shows which competitors AI prefers, what signals they're winning on, and where your gaps are.
Professional visibility reports
Exportable reports for stakeholders, clients and leadership showing AI visibility progress over time.
Who AMPD is for
E-commerce
Product brands and online retailers that need their products recommended when consumers ask AI “what's the best...” in their category. AMPD ensures your products, reviews and specifications are structured for AI retrieval.
B2B
SaaS platforms, professional services firms and B2B brands where trust signals, expertise and authority determine whether AI recommends you to decision-makers researching solutions.
Agencies & Consultants
Marketing agencies and SEO consultants who need to offer AI visibility as a service to their clients. AMPD provides white-label reporting, multi-brand management and the methodology to deliver results.
Proving ROI
AI visibility isn't a vanity metric. AMPD connects upstream visibility improvements to downstream business outcomes:
Every recommendation AMPD makes is tied to a measurable outcome, so you can demonstrate value to stakeholders and justify investment in AI optimisation.
Ready to be the brand AI systems reference?
Start your free analysis and discover how AI platforms perceive your brand today.